Advertising and Public Relations · TEE · papers-chapter

2026-05-16 · Final examination

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

  1. Q1A · Explain the ‘Importance and Necessity of Communication.’
  2. Q1B · Explain the ‘Need of Advertising.’
  3. Q1C · Explain the Concept of ‘Brand Equity.’
  4. Q1D · Explain the ‘Advantages of Public Relations.’
  5. Q2A · Explain the concept of ‘Outdoor Advertising’ and discuss the ‘Emerging Trends’ in this type of Advertising
  6. Q2B · Classify the advertisements based on area coverage by giving appropriate examples
  7. Q3A · Explain the steps of ‘Strategic Planning Process’ for advertising campaign
  8. Q3B · Explain the concept of ‘Public Relations along with the various steps of ‘PR Process.’
  9. Q4A · Discuss the ‘Following terminologies with examples showing calculations’ stating the importance of these in advertising: (i) Reach, (ii) Frequency, and (iii) Message Weight
  10. Q4B · Discuss the ‘AIDA Model’ used in advertising giving appropriate examples
  11. Q5A · Explain the following theories of advertising: (i) Mediation of Reality (ii) Shifting Loyalties
  12. Q5B · Discuss ANY FIVE ‘Emerging Trends Public Relations.’
  13. Q6A · Explain the difference between ‘Public Relations and Advertising’ with reference to the following points: (i) Concept, (ii) Definition, (iii) Driven By, (iv) Type of communication, and (v) Importance
  14. Q6B · Elaborate the ‘Stages of Media Planning.’
  15. Q7 · Discuss the ‘Case Study of Nike’s Marketing Strategy during 2012 Olympics for Strengthening its brand identity by explaining the following: (i) Completely discuss the case study (ii) Interpret the important principles of advertising, which helped to increase the sales and reputation of the brand, with your critical comments on the case study