Advertising and Public Relations · TEE · revision

Unit 5 · writing a 20-mark case answer

Last-day TEE revision

All five units and case-answer structure

Swipe across the diagram to read its labels ↔
A complete case answer
Diagram: A complete case answer. Labels: A complete case answer | A complete case answer | 1. Facts | Name the event/campaign and verified context. | 2. Concept | Select the theory or planning principle that fits. | 3. Application | Point to the exact feature that illustrates it. | 4. Critical comment | Explain limits, alternatives and evidence needed.
Connect every analytical point back to a fact or execution in the case.
  1. Identify the brand, relevant market context and communication problem.
  2. State the target audience and intended objective. If no numeric objective is provided, do not invent one.
  3. Explain the central promise, position or campaign idea using specific case details.
  4. Apply one suitable model stage by stage. Explain your interpretation instead of merely naming a model.
  5. Describe message and media choices and why they suit the audience.
  6. Discuss credibility, execution risks, ethical considerations and evaluation.
  7. Conclude with what the case demonstrates. Separate reported outcomes from your inference.

Read the solved cases for complete applications. Where an old paper names a classroom case but the actual classroom narrative is absent, the answer states that limit and uses verified public facts.