Advertising and Public Relations · TEE · formulas

Percentage reach

Media formulas and definitions

M2 and TEE · media measures

Exam-answer use: Reach, Frequency and Message Weight were asked together in May 2026 Q4(a) [10 marks], with calculation examples. The links below distinguish faculty-note examples from extra drills.

Formula

R_{\%}=\frac{n}{N}\times100LaTeX: R_{\%}=\frac{n}{N}\times100

n = distinct target members reached at least once; N = total target population. Divide the reached part by the whole target. Repeated exposures do not create new people.

Complete worked solutions