Advertising and Public Relations · M2 · papers

Explain AIDA with a suitable advertisement example.

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Short exam answers with examples

Practice question. Explain AIDA with a suitable advertisement example. [3 practice marks]

Answer

  1. A — Attention: make the audience notice the message.
  2. I — Interest: explain a relevant benefit.
  3. D — Desire: build preference and motivation.
  4. A — Action: state the required next step.