Q1C · Explain the Concept of Brand Positioning

Answer

Definition. Positioning establishes a relevant and distinctive place for a brand in the target audience’s mind relative to alternatives. Repositioning deliberately changes that intended place or association.

In simple words. Kiske liye, kya benefit, competitors se alag kyun?

Understand it step by step

1. Target and frame: say whom the brand serves and which category or alternatives it competes with.
2. Benefit: select a relevant promise rather than a random list of features.
3. Reason to believe: provide product evidence or a credible demonstration. Distinctiveness without credibility is weak.
4. Repositioning: may address a changing audience, new need or changed competitive context. It is not simply changing the logo or entering any new category.

See it in use