Advertising and Public Relations · TEE · papers-chapter

2026-07-11 · Re-examination

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

  1. Q1A · Explain the levels of communication
  2. Q1B · Discuss the ‘Emerging technologies for the outdoor advertising.’
  3. Q1C · Explain the ‘Functions of Media Planning.’
  4. Q1D · Explain the concept of ‘Public Relations Campaign.’
  5. Q2A · Explain the concept of ‘Barriers of Communication’ and explain different barriers with examples
  6. Q2B · Explain the ‘Concept of Advertising’ and elaborate its need
  7. Q3A · Explain different ‘Types of Brands’ giving example of each type
  8. Q3B · Explain the ‘Types of Public Relations.’
  9. Q4A · Discuss the ‘Process of Reviewing the Media Plan’ before the strategic planning
  10. Q4B · Discuss the ‘Maslow’s Model of Hierarchy of Needs’ used as an advertising model with a sketch of Maslow’s pyramid for hierarchy of needs
  11. Q5A · Explain the following theories of advertising: (i) The Magic of the Meaning (ii) Shifting Loyalties
  12. Q5B · Discuss the various ‘Tools of Public Relations.’
  13. Q6A · Explain the ‘Media Selection and Budgeting for Public Relations Campaign.’
  14. Q6B · Elaborate the concepts of ‘Brand development Index (BDI)’ and Category Development Index (CDI)’ with interpretations for combinations of high and low values of BDI and CDI
  15. Q7 · Discuss the ‘Case Study of Lijjat Papad’s Marketing Strategy for Strengthening its Product’ by explaining the following: (i) Completely discuss the case study (ii) Interpret the important principles of advertising which helped to increase the sales and reputation of the brand, with your critical comments on the case study