Advertising and Public Relations · TEE · papers
Q3B · Explain the various types of brands
2023-02-08 · Semester V re-exam
Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7
2023-02-08 · Q3B · Previous-paper question. Explain the various types of brands. [10 marks]
Answer
Definition. Brand diversity refers here to different kinds of brands distinguished by offering, audience, scope and strength. These categories can overlap.
In simple words. Luxury, service, B2B—different basis hain, mutually exclusive boxes nahi.
Understand it step by step
- Luxury brand: emphasises premium craftsmanship, exclusivity or symbolic value. Example: a hypothetical premium hand-crafted watch brand. High price alone is not proof of luxury equity.
- Service brand: represents an intangible service and the experience of its delivery; a hotel or airline brand depends heavily on staff and process consistency.
- Pharmaceutical brand: identifies a medicine or healthcare offering. Communication must respect relevant evidence and regulatory requirements; brand familiarity is not medical advice.
- B2B brand: primarily addresses organisations as customers, such as an industrial pump supplier whose buyers assess specifications, reliability and service.
- Power brand: a classroom term for a brand with substantial recognition, associations and influence in its market; it is a strength descriptor, not a fixed industry category.
- Corporate brand: the organisation’s identity spans its activities and stakeholder relationships. A fictional Horizon Group may use its corporate identity across several businesses.