Advertising and Public Relations · M2 · papers

Explain Maslow’s hierarchy with advertising examples.

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Short exam answers with examples

Practice question. Explain Maslow’s hierarchy with advertising examples. [3 practice marks]

Answer

NeedSuitable appeal
PhysiologicalFood or water to meet a basic need
SafetyProtective equipment and tested safety
BelongingShared moments with friends or family
EsteemAchievement and recognition
Self-actualisationLearning and creative development