Advertising and Public Relations · TEE · papers
Unit 3 · Strategy, brands and media planning — every PYQ
TEE paper pattern and coverage
Actual papers matched to current syllabus
Each row links directly to its full question and answer. The marks belong to the whole listed part; a question with two or more topics has no invented split between them. Cross-unit questions appear once under their primary unit here, with all unit tags visible.
Latest four sittings
| Question and solution | Marks | Full question | Topic / unit cross-reference | Coverage |
|---|---|---|---|---|
| 2026-07-11 · Q1C | Not printed (5 for preparation) | Explain the ‘Functions of Media Planning.’ | Media planning: functions and selection criteria Units 3 · theory | Solved |
| 2026-07-11 · Q3A | 10 | Explain different ‘Types of Brands’ giving example of each type. | Brand types Units 3 · theory | Solved |
| 2026-07-11 · Q4A | 10 | Discuss the ‘Process of Reviewing the Media Plan’ before the strategic planning. | Marketing-plan review: product, market, source of business, objectives Units 3 · theory | Solved |
| 2026-07-11 · Q6B | 10 | Elaborate the concepts of ‘Brand development Index (BDI)’ and Category Development Index (CDI)’ with interpretations for combinations of high and low values of BDI and CDI. | BDI/CDI concepts and four high/low interpretations Units 3 · theory | Solved |
| 2026-05-16 · Q1C | 5 | Explain the Concept of ‘Brand Equity.’ | Brand equity Brand concept and physical/intangible value Units 3 · theory | Solved |
| 2026-05-16 · Q3A | 10 | Explain the steps of ‘Strategic Planning Process’ for advertising campaign. | Five strategic-planning stages and significance Units 3 · theory | Solved |
| 2026-05-16 · Q4A | 10 | Discuss the ‘Following terminologies with examples showing calculations’ stating the importance of these in advertising: (i) Reach, (ii) Frequency, and (iii) Message Weight | Reach, frequency and message weight / GRP Units 3 · theory with calculation examples | Solved |
| 2026-05-16 · Q6B | 10 | Elaborate the ‘Stages of Media Planning.’ | Media planning: four stages Units 3 · theory | Solved |
| 2026-02-12 · Q1C | Not printed (5 for preparation) | Explain the ‘Functions of Media Planning.’ | Media planning: functions and selection criteria Units 3 · theory | Solved |
| 2026-02-12 · Q3A | 10 | Analyse the ‘Challenges in Brand Management.’ | Brand management and challenges Units 3 · theory | Solved |
| 2026-02-12 · Q4A | 10 | Explain the ‘Brand Diversity’ by explaining the types of brands. | Brand types Brand diversity Units 3 · theory | Solved |
| 2026-02-12 · Q6B | 10 | Summarize the ‘Five Steps of Strategic Planning.’ | Five strategic-planning stages and significance Units 3 · theory | Solved |
| 2025-12-11 · Q1C | Not printed (5 for preparation) | Explain the ‘Importance of Media Planning.’ | Media planning: importance Units 3 · theory | Solved |
| 2025-12-11 · Q3A | 10 | Analyse elaborately the concepts of ‘Brand Equity’ and ‘Brand Positioning.’ | Brand equity Brand positioning Brand concept and physical/intangible value Units 3 · theory | Solved |
| 2025-12-11 · Q4A | 10 | Explain the steps for reviewing the marketing plan before start of strategic planning. | Marketing-plan review: product, market, source of business, objectives Units 3 · theory | Solved |
| 2025-12-11 · Q6B | 10 | Summarize the ‘Steps Involved in Review of a Marketing Plan’ before strategic planning. | Marketing-plan review: product, market, source of business, objectives Units 3 · theory | Solved |
Older sittings
| Question and solution | Marks | Full question | Topic / unit cross-reference | Coverage |
|---|---|---|---|---|
| 2025-05-13 · Q1C | 5 | Explain Media Concentration Theory and Media Wave Theory used for media planning strategies. | Media concentration / dominance and scheduling Units 3 · theory | Solved |
| 2025-05-13 · Q3A | 10 | Discuss the concept of Brand Management elaborately explaining the Challenges in Brand Management. | Brand management and challenges Brand concept and physical/intangible value Units 3 · theory | Solved |
| 2025-05-13 · Q4A | 10 | Discuss Brand Development Index and Category Development Index, stating the various combinations of high and low values and their interpretation. | BDI/CDI concepts and four high/low interpretations Units 3 · theory | Solved |
| 2025-05-13 · Q6B | 10 | Illustrate the Steps Involved in Review of a Marketing Plan before strategic planning. | Marketing-plan review: product, market, source of business, objectives Units 3 · theory | Solved |
| 2025-02-25 · Q1C | 5 | Explain the Importance of Media Planning. | Media planning: importance Units 3 · theory | Solved |
| 2025-02-25 · Q3A | 10 | Discuss the Challenges in Brand Management. | Brand management and challenges Units 3 · theory | Solved |
| 2025-02-25 · Q4A | 10 | Discuss the steps for reviewing the marketing plan before start of strategic planning. | Marketing-plan review: product, market, source of business, objectives Units 3 · theory | Solved |
| 2025-02-25 · Q6B | 10 | Illustrate the concepts—Reach, Frequency and Message Weight—with appropriate examples. | Reach, frequency and message weight / GRP Units 3 · theory | Solved |
| 2024-12-11 · Q1C | 5 | Explain the Functions of Media Planning. | Media planning: functions and selection criteria Units 3 · theory | Solved |
| 2024-12-11 · Q3A | 10 | Discuss the steps involved in Review of Marketing Plan before starting strategic planning. | Marketing-plan review: product, market, source of business, objectives Units 3 · theory | Solved |
| 2024-12-11 · Q4A | 10 | Discuss Brand Diversity by explaining the types of brands. | Brand types Brand diversity Units 3 · theory | Solved |
| 2024-12-11 · Q6B | 10 | Illustrate the Theories of Media Planning. | Media concentration / dominance and scheduling Units 3 · theory | Solved |
| 2024-07-04 · Q1C | 5 | Explain the Concept of Brand Equity. | Brand equity Brand concept and physical/intangible value Units 3 · theory | Solved |
| 2024-07-04 · Q3A | 10 | Discuss the steps of Strategic Planning Process. | Five strategic-planning stages and significance Units 3 · theory | Solved |
| 2024-07-04 · Q4A | 10 | Discuss the reasons why media planning has become a complex function. | Media planning: complexity and challenges Units 3 · theory | Solved |
| 2024-07-04 · Q6B | 10 | Illustrate the Stages of Media Planning. | Media planning: four stages Units 3 · theory | Solved |
| 2024-05-02 · Q1C | 5 | Explain the Concept of Brand Positioning. | Brand positioning Brand concept and physical/intangible value Units 3 · theory | Solved |
| 2024-05-02 · Q3A | 10 | Discuss the steps involved in Review of Marketing Plan. | Marketing-plan review: product, market, source of business, objectives Units 3 · theory | Solved |
| 2024-05-02 · Q4A | 10 | Discuss the reasons why media planning has become a complex function. | Media planning: complexity and challenges Units 3 · theory | Solved |
| 2024-05-02 · Q6B | 10 | Illustrate the Theories of Media Planning. | Media concentration / dominance and scheduling Units 3 · theory | Solved |
| 2023-12-05 · Q1C | 5 | Explain the Concept of Brand and discuss how brands are associated with physical attributes and intangible values. | Brand concept and physical/intangible value Units 3 · theory | Solved |
| 2023-12-05 · Q3A | 10 | Explain different Types of Brands giving example of each type. | Brand types Units 3 · theory | Solved |
| 2023-12-05 · Q4A | 10 | Analyze the Process of Reviewing the Media Plan before the strategic planning. | Marketing-plan review: product, market, source of business, objectives Units 3 · theory | Solved |
| 2023-12-05 · Q6B | 10 | Elaborate the concepts of Brand Development Index and Category Development Index with interpretations for combinations of high and low values. | BDI/CDI concepts and four high/low interpretations Units 3 · theory | Solved |
| 2023-07-06 · Q1B | 5 | Explain the challenges in Media planning. | Media planning: complexity and challenges Units 3 · theory | Solved |
| 2023-07-06 · Q1C | 5 | Explain the concept of Brand Management. | Brand management and challenges Brand concept and physical/intangible value Units 3 · theory | Solved |
| 2023-07-06 · Q3 | 20 | Discuss the five steps of strategic planning process. | Five strategic-planning stages and significance Units 3 · theory | Solved |
| 2023-07-06 · Q4 | 20 | Differentiate between electronic media and digital media. | Print / electronic / digital media comparison Units 3 · theory | Solved |
| 2023-05-05 · Q1A | 5 | Explain the various types of Brands. | Brand types Units 3 · theory | Solved |
| 2023-02-08 · Q1C | 5 | Explain the concept of Brand Management. | Brand management and challenges Brand concept and physical/intangible value Units 3 · theory | Solved |
| 2023-02-08 · Q3A | 10 | Discuss the five steps of the strategic planning process. | Five strategic-planning stages and significance Units 3 · theory | Solved |
| 2023-02-08 · Q3B | 10 | Explain the various types of brands. | Brand types Units 3 · theory | Solved |
| 2023-02-08 · Q5B | 10 | Differentiate between print media and electronic media. | Print / electronic / digital media comparison Units 3 · theory | Solved |
| 2022-12-02 · Q1C | 5 | Explain the challenges in media planning. | Media planning: complexity and challenges Units 3 · theory | Solved |
| 2022-12-02 · Q3A | 10 | Discuss the benefits of strategic planning. | Five strategic-planning stages and significance Units 3 · theory | Solved |
| 2022-12-02 · Q3B | 10 | Explain the steps involved in the media planning process. | Media planning: four stages Units 3 · theory | Solved |
| 2022-12-02 · Q5B | Not printed (10 for preparation) | Differentiate between electronic media and digital media. | Print / electronic / digital media comparison Units 3 · theory | Solved |