Advertising and Public Relations · M2 · about

How to read example labels

Portion and source notes

Kept separate from the learning flow

Real campaign / Real case: the organisation, activity and factual detail are supported by a linked source. Application of a classroom model is an explanation, not a claim about the organisation’s internal planning.

Illustrative example: a made-up situation or numbers chosen to explain a concept. It is not a historical claim.

Practical interpretation: explains what a numerical answer means and what it cannot establish.

Faculty-note worked example: the numerical values match a cited page of the supplied notes; teaching wording may be expanded. Optional authored practice: the question or numbers were created for practice, with no claim of a matching PYQ. Practice marks / mock marks: author-set allocation, not historical marks. Previous-paper question: the dated question comes from an original paper, with any mark ambiguity stated explicitly.