Advertising and Public Relations · TEE · papers-chapter

2023-07-06 · Semester VI re-exam

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

1. Q1A · Explain the need of advertising
2. Q1B · Explain the challenges in Media planning
3. Q1C · Explain the concept of Brand Management
4. Q1D · Discuss the tools available under marketing mix for advertising
5. Q2 · Discuss the levels of communication
6. Q3 · Discuss the five steps of strategic planning process
7. Q4 · Differentiate between electronic media and digital media
8. Q5 · Explain the two models used in Advertising
9. Q6 · “PR activities aim to earn public understanding and acceptance to gain public support.” Explain the statement in relation to the importance of planning for PR campaigns
10. Q7 · Discuss the Case Study of Royal Enfield. Discuss the case study completely, and justify all the important principles which helped to increase the sales and reputation of the brand using public relations instead of advertising, with your comments