Advertising and Public Relations · TEE · papers-chapter
2024-12-11 · Semester V final / re-exam
Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7
- Q1A · Explain the Levels of Communication
- Q1B · Classify the Advertising based on Types of Audience
- Q1C · Explain the Functions of Media Planning
- Q1D · Explain the Concepts—PR Agency and Publicity
- Q2A · Illustrate the Barriers of Communication
- Q2B · Discuss the Emerging Trends in Outdoor Advertising
- Q3A · Discuss the steps involved in Review of Marketing Plan before starting strategic planning
- Q3B · Explain any five Emerging Trends in PR
- Q4A · Discuss Brand Diversity by explaining the types of brands
- Q4B · Explain the DRIP and DAGMAR Models of advertising by giving appropriate examples
- Q5A · Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Shifting Loyalties
- Q5B · Discuss the Types of Public Relations
- Q6A · Distinguish between Marketing and Public Relations
- Q6B · Illustrate the Theories of Media Planning
- Q7 · Discuss the Case Study of ITC for its Business Strategy by explaining the following: (i) Completely discuss the case study. (ii) Interpret the important principles of marketing campaign, which helped to increase the sales and reputation of the brand, with your critical comments on the case study