Advertising and Public Relations · TEE · papers-chapter

2022-12-02 · Semester V final

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

1. Q1A · Explain the definition of online communication and illustrate the requirements for online communication
2. Q1B · Explain the definition of promotion and distinguish it from advertising
3. Q1C · Explain the challenges in media planning
4. Q1D · Explain the Importance of Public Relations
5. Q2A · Classify the advertisements based on area coverage giving appropriate examples of products for each type of advertisement
6. Q2B · Discuss the tools available under marketing mix for advertising
7. Q3A · Discuss the benefits of strategic planning
8. Q3B · Explain the steps involved in the media planning process
9. Q4A · Discuss the different types of PR
10. Q4B · Explain any five emerging trends in PR
11. Q5A · Explain the following models used in advertising: (i) DAGMAR and (ii) Ehrenburg
12. Q5B · Differentiate between electronic media and digital media
13. Q6A · Discuss the types of communication
14. Q6B · “PR activities aim to earn public understanding and acceptance to gain public support.” Explain the statement in relation to the importance of planning for PR campaigns
15. Q7 · Discuss the Case Study of Royal Enfield: (i) Discuss the case study completely. (ii) Justify the important principles which helped to increase the sales and reputation of the brand using public relations instead of advertising, with your comments