Advertising and Public Relations · TEE · papers
Q4A · Discuss the different types of PR
2022-12-02 · Semester V final
Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7
2022-12-02 · Q4A · Previous-paper question. Discuss the different types of PR. [10 marks]
Answer
Definition. Types of public relations are defined by the relationships and issues they address.
In simple words. Audience badli toh concern aur communication method bhi badlega.
Understand it step by step
- Employee / internal relations: explain change, listen to staff and enable meaningful feedback.
- Media relations: provide accurate, relevant information and respond to journalists.
- Community relations: engage people affected by operations and address local concerns.
- Investor relations: communicate relevant business information consistently and responsibly within applicable disclosure requirements.
- Government / public affairs: maintain appropriate dialogue about policy and public issues; disclose representation rather than hiding it.
- Consumer, issues and crisis relations: resolve concerns, anticipate emerging risks and communicate during disruption. These functions often overlap.
See it in use
One organisation, different relationships
| Type | Concern and suitable action | Illustrative application |
|---|---|---|
| Employee relations | Staff need accurate internal information and a route to raise concerns before rumours replace facts. | Before a route change, brief drivers about schedules and ask what operational problems they foresee. |
| Media relations | Journalists need verified facts, useful background and timely answers; they retain editorial independence. | Provide the revised route map and answer questions about the reasons for change. |
| Community relations | Local residents may be affected even when they are not customers. Listening must influence decisions where appropriate. | Meet residents about access to a school or hospital and explain how concerns will be assessed. |
| Investor relations | Investors need consistent, accurate information about organisational performance and direction. | Explain the business rationale and material consequences through authorised disclosures. |
| Government relations / public affairs | Public authorities and policy stakeholders need relevant information about compliance and public consequences. | Discuss required permissions and service obligations through appropriate channels. |
| Consumer relations | Users need access information, complaint handling and evidence that feedback is considered. | Provide an accessible route notice and a helpline for passengers affected by the change. |
| Crisis communication | During a serious disruption, affected publics need verified facts, useful actions and updates. | After a service interruption, acknowledge its effects and give confirmed arrangements without guessing the cause. |
These categories overlap. A crisis may involve employees, passengers, residents, journalists and authorities simultaneously. The type is identified by the relationship or problem; the tool is the activity used, such as a briefing, newsletter or press release. Do not list “newsletter” as if it were a public.