Advertising and Public Relations · TEE · papers-chapter

2025-02-25 · Semester V re-exam

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

1. Q1A · Explain the Types of Communication
2. Q1B · Classify the Advertising based on Media used for Advertising
3. Q1C · Explain the Importance of Media Planning
4. Q1D · Explain the Concepts—Press Release and Publicity
5. Q2A · Illustrate the Types of Online Communication
6. Q2B · Discuss the Concept of Marketing Mix along with different types of marketing tools available in marketing mix
7. Q3A · Discuss the Challenges in Brand Management
8. Q3B · Explain the Advantages and Disadvantages of Public Relations
9. Q4A · Discuss the steps for reviewing the marketing plan before start of strategic planning
10. Q4B · Explain the AIDA and Ehrenberg (ATRN) Models of advertising by giving appropriate examples
11. Q5A · Explain the following theories of advertising with appropriate examples: (i) Magic of Meaning (ii) Hidden Message
12. Q5B · Discuss the Emerging Trends in Public Relations Management
13. Q6A · Distinguish between Advertising and Public Relations
14. Q6B · Illustrate the concepts—Reach, Frequency and Message Weight—with appropriate examples
15. Q7 · Discuss the Case Study of Amul during COVID 19 by explaining the following: (i) Completely discuss the case study. (ii) Interpret the important principles of marketing campaign, which helped to increase the sales and reputation of the brand, with your critical comments on the case study