Advertising and Public Relations · TEE · papers
Q6A · Summarize the ‘Budgeting for PR’ discussing the components of PR budget
2025-12-11 · Final examination
Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7
2025-12-11 · Q6A · Previous-paper question. Summarize the ‘Budgeting for PR’ discussing the components of PR budget. [10 marks]
Answer
Definition. A PR budget estimates the resources required to carry out a defined programme and evaluate its results. Media selection chooses channels suited to the publics and communication task.
In simple words. Objective se tasks nikalo; tasks se realistic cost nikalo.
Understand it step by step
- Select publics and channels: employee concerns may need internal dialogue; a public announcement may need a newsroom, briefing and accessible public updates. Earned media is sought, not bought or guaranteed.
- Research and planning: surveys, interviews, analysis and strategy require time and resources.
- People and production: include agency/staff time, writing, design, translation, photography, captions and accessible formats.
- Execution: venues, logistics, travel, briefings, digital distribution and any explicitly paid placements.
- Evaluation and contingency: monitoring, outcome measurement and a justified reserve are part of the plan. Separate actual spending from estimates and explain assumptions.
- Method: an objective-and-task approach costs the work needed for the objective. Simply spending what is left may underfund essential listening or evaluation.