Advertising and Public Relations · TEE · papers-chapter

2023-12-05 · Semester V final / re-exam

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

  1. Q1A · Explain the levels of communication
  2. Q1B · Discuss the Emerging technologies for the outdoor advertising
  3. Q1C · Explain the Concept of Brand and discuss how brands are associated with physical attributes and intangible values
  4. Q1D · Explain the concept of Public Relations Campaign
  5. Q2A · Explain the concept of Barriers of Communication and explain different barriers with examples
  6. Q2B · Explain the Concept of Advertising and elaborate its need
  7. Q3A · Explain different Types of Brands giving example of each type
  8. Q3B · Explain the Types of Public Relations
  9. Q4A · Analyze the Process of Reviewing the Media Plan before the strategic planning
  10. Q4B · Discuss Maslow’s Model of Hierarchy of Needs used as an advertising model with a sketch of Maslow’s pyramid
  11. Q5A · Explain the following theories of advertising: (i) The Magic of the Meaning (ii) Shifting Loyalties
  12. Q5B · Discuss the various Tools of Public Relations
  13. Q6A · Explain the Media Selection and Budgeting for Public Relations Campaign
  14. Q6B · Elaborate the concepts of Brand Development Index and Category Development Index with interpretations for combinations of high and low values
  15. Q7 · Discuss the Case Study of Nestle’s Marketing Strategy for Strengthening its Product—Maggi by explaining the following: (i) Completely discuss the case study. (ii) Interpret the important principles of advertising, which helped to increase the sales and reputation of the brand, with your critical comments on the case study