Advertising and Public Relations · TEE · about
Confirmed M2 portion and full TEE syllabus
Portion and source notes
Kept separate from the learning flow
| Track | Source and coverage |
|---|---|
| M2 | Faculty message: Unit 2 from 2.6 Advertising Theories to end; Unit 3 complete. Notes: theories/models, brands, strategic planning, media planning and media types. |
| TEE Unit 1 | Communication: need, importance, types, levels, online communication, barriers, effective content and visual principles. |
| TEE Unit 2 | Advertising: concept, need, role, marketing mix, PR relationship, classifications, theories and models. |
| TEE Unit 3 | Strategic planning, brands, media planning, print/electronic/digital media and policy-listed script writing. |
| TEE Unit 4 | PR: definition, need, concepts, trends, process, types, tools, media relations and campaigns. |
| TEE Unit 5 | Case studies and applications. |
The course policy and syllabus supplied by you are the primary coverage references. The 22-page faculty M1 notes cover Unit 1 and early Unit 2; the 35-page M2 notes cover theories/models and Unit 3. Both supply classroom terminology. Faculty Unit 4 and Unit 5 teaching notes and exact classroom case narratives were not present in the inspected files; those chapters use the official topic list, recovered papers and identified primary references. Named examples are checked against brand, agency, institutional or other primary sources. Numerical practice uses explicit illustrative data unless identified as the note’s example.