Advertising and Public Relations · TEE · formulas

Average frequency

Media formulas and definitions

M2 and TEE · media measures

Exam-answer use: Reach, Frequency and Message Weight were asked together in May 2026 Q4(a) [10 marks], with calculation examples. The links below distinguish faculty-note examples from extra drills.

Formula

\bar f=\frac{I}{n},\qquad I=\sum_j n_j f_jLaTeX: \bar f=\frac{I}{n},\qquad I=\sum_j n_j f_j

I = gross impressions, including repeat exposures; n = distinct people reached. If groups have different repetitions, first multiply each group size nⱼ by its repetitions fⱼ and add those products.

Complete worked solutions