Advertising and Public Relations · TEE · revision
Unit 4 · public relations
Last-day TEE revision
All five units and case-answer structure
Use the following connected outline to revise. Open a topic for its full definition, explained points, diagram where useful and example.
PR: relationships with multiple publics
PR develops understanding and relationships between an organisation and its relevant publics. It supports listening, credible information, management advice and dialogue. Effective PR can improve trust and cooperation when communication is supported by responsible organisational action.
PR process: research → planning → implementation → evaluation
- Research the issue and publics.
- Plan objectives, strategy, messages and resources.
- Implement the programme and enable feedback.
- Evaluate change against objectives and improve future action.
Types of PR and their audiences
- Employee relations develops internal understanding and feedback.
- Media relations supplies accurate information to journalists.
- Community relations addresses the concerns of affected local groups.
- Investor relations communicates with investors and the financial community.
Tools of media relations
- A press release communicates a verified, newsworthy development in a concise format.
- A media kit supplies supporting facts and background.
- A press conference or briefing allows a spokesperson to explain the development and answer questions.
Planning social and commercial PR campaigns
- Research why bins are used incorrectly and identify student/staff publics.
- Set a measurable objective for correct segregation in a defined period.
- Provide clearly labelled bins and messages that explain the actual local collection rules.
- Use orientation sessions, accessible signage and student volunteers; assign maintenance responsibility.
- Compare waste audits before and after and use feedback to improve the programme.
Emerging trends in PR and their limitations
- Digital listening and dialogue support quicker awareness of stakeholder concerns.
- Data-informed evaluation focuses on defined communication and relationship outcomes.
- Multimedia and responsible automation expand formats and workflows, while requiring verification, accessibility and transparency.