Advertising and Public Relations · TEE · papers-chapter

2023-05-05 · Semester VI final

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

1. Q1A · Explain the various types of Brands
2. Q1B · Explain the definition of promotion and distinguish it from advertising
3. Q1C · Explain the definition of communication and illustrate its importance
4. Q1D · Explain the Importance of Public Relations
5. Q2 · Explain the concept of Outdoor Advertising and discuss the emerging technologies in outdoor advertising
6. Q3 · Discuss the various steps of PR process
7. Q4 · Classify the advertisements based on area coverage giving appropriate examples of products for each type of advertisement
8. Q5 · Explain the two models DRIP and AIDA
9. Q6 · Discuss the importance of planning social and commercial PR campaigns
10. Q7 · Discuss the case study of Nike Ad for the 2012 Olympics: (i) Explain the case study completely. (ii) Justify all the important principles which helped to increase the sales and reputation of the brand, with comments