Advertising and Public Relations · M2 · papers

Explain the four stages in developing a media plan.

M2 solved question bank

Short exam answers with examples

Practice question. Explain the four stages in developing a media plan. [3 practice marks]

Answer

  1. Analyse the market and identify the target audience.
  2. Set measurable media objectives for audience, place, timing and exposure.
  3. Develop and implement a suitable mix and schedule.
  4. Evaluate media delivery and its contribution to communication objectives; improve the next plan.