Advertising and Public Relations · TEE · papers

Q1A · Explain the Aspects of Communication

2024-05-02 · Semester VI final

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

Q1 has four compulsory short parts totalling 20 marks; 5 marks per part is the equal preparation allocation where individual marks are not printed.

2024-05-02 · Q1A · Previous-paper question. Explain the Aspects of Communication. [5 marks]

Answer

Communication can be studied from technical, psychological, social, cultural and political perspectives. A technical view examines channels and transmission; a psychological view examines perception and attention; social and cultural views examine shared meaning and relationships; a political view examines power and influence. In communication studies, a film, song or image can be read as a “text”, meaning an interpretable message rather than only printed words.

Definition. Communication is the process through which a sender encodes a message, sends it through a channel and receives an interpreted response from an audience.

In simple words. Brand kuch kehna chahta hai; audience uska meaning samajhti hai. Beech ka medium aur noise result badal sakte hain.

Swipe across the diagram to read its labels ↔
Communication: meaning must reach the audience
Diagram: Communication: meaning must reach the audience. Labels: Communication: meaning must reach the audience | Communication: meaning must reach the audience | 1. Sender and encoding | Choose words, images and sound for the | intended meaning. | 2. Message and channel | Send the message through a suitable medium. | 3. Receiver and decoding | The audience interprets it using context and | experience. | 4. Feedback | Responses show what was understood; noise | can interrupt any link.
Message, audience, medium and response — follow the labels in order.

Understand it step by step

  1. Sender: the organisation communicates a purpose, such as introducing a refill bottle. Encoding converts that purpose into words, pictures and sound.
  2. Message and medium: the message is the meaning; the medium carries it. “Refill to reduce packaging” is a message; a newspaper or video platform is a medium.
  3. Receiver and decoding: the audience interprets the signs using language, experience and context. A technical word can be understood differently by different groups.
  4. Noise and feedback: clutter, poor sound, confusing wording or distrust can interrupt meaning. Questions, recall research and responses help the sender assess what was understood.

See it in use