Advertising and Public Relations · TEE · papers-chapter

2025-05-13 · Semester VI final / re-exam

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

1. Q1A · Explain the Necessity of Communication
2. Q1B · Classify the Advertising based on Stage of Advertising
3. Q1C · Explain Media Concentration Theory and Media Wave Theory used for media planning strategies
4. Q1D · Discuss the Importance of Public Relations
5. Q2A · Illustrate the types of communication in detail with examples
6. Q2B · Discuss the need of outdoor advertising and explain the emerging trends
7. Q3A · Discuss the concept of Brand Management elaborately explaining the Challenges in Brand Management
8. Q3B · Explain the Advantages and Disadvantages of Public Relations
9. Q4A · Discuss Brand Development Index and Category Development Index, stating the various combinations of high and low values and their interpretation
10. Q4B · Analyse Maslow’s Hierarchy Model of advertising by giving appropriate examples and drawing the pyramid indicating stages of needs
11. Q5A · Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Shifting Loyalties
12. Q5B · Discuss the Tools of Public Relations
13. Q6A · Explain the Objective of PR Campaign
14. Q6B · Illustrate the Steps Involved in Review of a Marketing Plan before strategic planning
15. Q7 · Discuss the Case Study of Airtel by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome