Advertising and Public Relations · TEE · papers
Q1B · Classify the Advertising based on Stage of Advertising
2025-05-13 · Semester VI final / re-exam
Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7
2025-05-13 · Q1B · Previous-paper question. Classify the Advertising based on Stage of Advertising. [5 marks]
Answer
Stage-based classification follows the task across the life of a category or brand: pioneering/informative, competitive/persuasive and retentive/reminder advertising.
| Stage | Task | Illustration |
|---|---|---|
| Pioneering | Explain a new category or offering | Show what a new kind of service does |
| Competitive | Build preference among alternatives | Explain a supported differentiating benefit |
| Retentive | Maintain familiarity and repeat behaviour | Remind existing users of a recognised brand |