Advertising and Public Relations · M2 · papers

Explain the review of a marketing plan before advertising.

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Short exam answers with examples

Practice question. Explain the review of a marketing plan before advertising. [3 practice marks]

Answer

  1. Describe the product and its useful benefit.
  2. Assess the market, competitors and current customer evidence.
  3. Identify the source of business: new users, switching users or existing users.
  4. Specify marketing objectives and prepare a brief to guide communication and media decisions.