Advertising and Public Relations · TEE · papers
Unit 2 · Advertising theories, models and classifications — every PYQ
TEE paper pattern and coverage
Actual papers matched to current syllabus
Each row links directly to its full question and answer. The marks belong to the whole listed part; a question with two or more topics has no invented split between them. Cross-unit questions appear once under their primary unit here, with all unit tags visible.
Latest four sittings
| Question and solution | Marks | Full question | Topic / unit cross-reference | Coverage |
|---|---|---|---|---|
| 2026-07-11 · Q1B | Not printed (5 for preparation) | Discuss the ‘Emerging technologies for the outdoor advertising.’ | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| 2026-07-11 · Q2B | 10 | Explain the ‘Concept of Advertising’ and elaborate its need. | Advertising concept and need Units 2 · theory | Solved |
| 2026-07-11 · Q4B | 10 | Discuss the ‘Maslow’s Model of Hierarchy of Needs’ used as an advertising model with a sketch of Maslow’s pyramid for hierarchy of needs. | Maslow hierarchy of needs Units 2 · theory | Solved |
| 2026-07-11 · Q5A | 10 | Explain the following theories of advertising: (i) The Magic of the Meaning (ii) Shifting Loyalties | Magic of meaning Shifting loyalties Advertising theories Units 2 · theory | Solved |
| 2026-05-16 · Q1B | 5 | Explain the ‘Need of Advertising.’ | Advertising concept and need Units 2 · theory | Solved |
| 2026-05-16 · Q2A | 10 | Explain the concept of ‘Outdoor Advertising’ and discuss the ‘Emerging Trends’ in this type of Advertising. | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| 2026-05-16 · Q2B | 10 | Classify the advertisements based on area coverage by giving appropriate examples. | Advertising by geographic coverage Units 2 · theory | Solved |
| 2026-05-16 · Q4B | 10 | Discuss the ‘AIDA Model’ used in advertising giving appropriate examples. | AIDA Units 2 · theory | Solved |
| 2026-05-16 · Q5A | 10 | Explain the following theories of advertising: (i) Mediation of Reality (ii) Shifting Loyalties | Mediation of reality Shifting loyalties Advertising theories Units 2 · theory | Solved |
| 2026-02-12 · Q1B | Not printed (5 for preparation) | Classify the Advertising based on ‘Media used for Advertising’ and explain the same. | Advertising classification by media Print / electronic / digital media formats Units 2, 3 · theory | Solved |
| 2026-02-12 · Q2B | 10 | Identify the ‘Types of Marketing Tools’ available in marketing mix. | Marketing mix and promotion tools Units 2 · theory | Solved |
| 2026-02-12 · Q4B | 10 | Analyse the ‘DAGMAR’ and ‘DRIP’ Models of advertising by giving appropriate examples. | DRIP DAGMAR Units 2 · theory | Solved |
| 2026-02-12 · Q5A | 10 | Analyse the following theories of advertising with appropriate examples: (i) Hidden Message (ii) Shifting Loyalties | Hidden message Shifting loyalties Advertising theories Units 2 · theory | Solved |
| 2025-12-11 · Q1B | Not printed (5 for preparation) | Classify the Advertising based on ‘Functions of Advertising.’ | Advertising by function Units 2 · theory | Solved |
| 2025-12-11 · Q2B | 10 | Identify the ‘Emerging Trends in Outdoor Advertising.’ | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| 2025-12-11 · Q4B | 10 | Analyse the ‘AIDA’ and ‘Ehrenberg (ATRN)’ Models of advertising by giving appropriate examples. | AIDA Ehrenberg Units 2 · theory | Solved |
| 2025-12-11 · Q5A | 10 | Analyse the following theories of advertising with appropriate examples: (i) Magic of the Meaning (ii) Imitative Desire | Magic of meaning Imitative desire Advertising theories Units 2 · theory | Solved |
Older sittings
| Question and solution | Marks | Full question | Topic / unit cross-reference | Coverage |
|---|---|---|---|---|
| 2025-05-13 · Q1B | 5 | Classify the Advertising based on Stage of Advertising. | Pioneering, competitive and retentive stages Units 2 · theory | Solved |
| 2025-05-13 · Q2B | 10 | Discuss the need of outdoor advertising and explain the emerging trends. | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| 2025-05-13 · Q4B | 10 | Analyse Maslow’s Hierarchy Model of advertising by giving appropriate examples and drawing the pyramid indicating stages of needs. | Maslow hierarchy of needs Units 2 · theory | Solved |
| 2025-05-13 · Q5A | 10 | Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Shifting Loyalties. | Mediation of reality Shifting loyalties Advertising theories Units 2 · theory | Solved |
| 2025-02-25 · Q1B | 5 | Classify the Advertising based on Media used for Advertising. | Advertising classification by media Print / electronic / digital media formats Units 2, 3 · theory | Solved |
| 2025-02-25 · Q2B | 10 | Discuss the Concept of Marketing Mix along with different types of marketing tools available in marketing mix. | Marketing mix and promotion tools Units 2 · theory | Solved |
| 2025-02-25 · Q4B | 10 | Explain the AIDA and Ehrenberg (ATRN) Models of advertising by giving appropriate examples. | AIDA Ehrenberg Units 2 · theory | Solved |
| 2025-02-25 · Q5A | 10 | Explain the following theories of advertising with appropriate examples: (i) Magic of Meaning (ii) Hidden Message. | Magic of meaning Hidden message Advertising theories Units 2 · theory | Solved |
| 2024-12-11 · Q1B | 5 | Classify the Advertising based on Types of Audience. | Advertising by audience Units 2 · theory | Solved |
| 2024-12-11 · Q2B | 10 | Discuss the Emerging Trends in Outdoor Advertising. | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| 2024-12-11 · Q4B | 10 | Explain the DRIP and DAGMAR Models of advertising by giving appropriate examples. | DRIP DAGMAR Units 2 · theory | Solved |
| 2024-12-11 · Q5A | 10 | Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Shifting Loyalties. | Mediation of reality Shifting loyalties Advertising theories Units 2 · theory | Solved |
| 2024-07-04 · Q1B | 5 | Discuss Classification of Advertising based on Area Coverage. | Advertising by geographic coverage Units 2 · theory | Solved |
| 2024-07-04 · Q2B | 10 | Discuss the Classification of Advertising based on Audience and give examples of each type. | Advertising by audience Units 2 · theory | Solved |
| 2024-07-04 · Q4B | 10 | Explain the AIDA and DRIP Models of advertising by giving appropriate examples. | AIDA DRIP Units 2 · theory | Solved |
| 2024-07-04 · Q5A | 10 | Explain the following theories of advertising with appropriate examples: (i) Imitative Desire (ii) Shifting Loyalties. | Imitative desire Shifting loyalties Advertising theories Units 2 · theory | Solved |
| 2024-05-02 · Q1B | 5 | Discuss the Need of Advertising. | Advertising concept and need Units 2 · theory | Solved |
| 2024-05-02 · Q2B | 10 | Discuss the Emerging Trends in Outdoor Advertising. | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| 2024-05-02 · Q4B | 10 | Explain the DAGMAR (ACCA) and Ehrenberg (ATRN) Models of advertising by giving appropriate examples. | DAGMAR Ehrenberg Units 2 · theory | Solved |
| 2024-05-02 · Q5A | 10 | Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Hidden Message. | Mediation of reality Hidden message Advertising theories Units 2 · theory | Solved |
| 2023-12-05 · Q1B | 5 | Discuss the Emerging technologies for the outdoor advertising. | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| 2023-12-05 · Q2B | 10 | Explain the Concept of Advertising and elaborate its need. | Advertising concept and need Units 2 · theory | Solved |
| 2023-12-05 · Q4B | 10 | Discuss Maslow’s Model of Hierarchy of Needs used as an advertising model with a sketch of Maslow’s pyramid. | Maslow hierarchy of needs Units 2 · theory | Solved |
| 2023-12-05 · Q5A | 10 | Explain the following theories of advertising: (i) The Magic of the Meaning (ii) Shifting Loyalties. | Magic of meaning Shifting loyalties Advertising theories Units 2 · theory | Solved |
| 2023-07-06 · Q1A | 5 | Explain the need of advertising. | Advertising concept and need Units 2 · theory | Solved |
| 2023-07-06 · Q1D | 5 | Discuss the tools available under marketing mix for advertising. | Marketing mix and promotion tools Units 2 · theory | Solved |
| 2023-07-06 · Q5 | 20 | Explain the two models used in Advertising. | Two advertising models: AIDA and DRIP choice Units 2 · theory | Solved |
| 2023-05-05 · Q1B | 5 | Explain the definition of promotion and distinguish it from advertising. | Promotion mix and communication tools Units 2 · theory | Solved |
| 2023-05-05 · Q2 | 20 | Explain the concept of Outdoor Advertising and discuss the emerging technologies in outdoor advertising. | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| 2023-05-05 · Q4 | 20 | Classify the advertisements based on area coverage giving appropriate examples of products for each type of advertisement. | Advertising by geographic coverage Units 2 · theory | Solved |
| 2023-05-05 · Q5 | 20 | Explain the two models DRIP and AIDA. | AIDA DRIP Two advertising models: AIDA and DRIP choice Units 2 · theory | Solved |
| 2023-02-08 · Q1B | 5 | Explain the needs of advertising. | Advertising concept and need Units 2 · theory | Solved |
| 2023-02-08 · Q2A | 10 | Explain the concept of Outdoor Advertising and discuss the emerging Technologies in Outdoor Advertising. | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| 2023-02-08 · Q2B | 10 | Discuss the theories of advertising giving appropriate examples. | Advertising theories Units 2 · theory | Solved |
| 2023-02-08 · Q5A | 10 | Explain the following models used in advertising: (i) AIDA and (ii) DRIP. | AIDA DRIP Units 2 · theory | Solved |
| 2022-12-02 · Q1B | 5 | Explain the definition of promotion and distinguish it from advertising. | Promotion mix and communication tools Units 2 · theory | Solved |
| 2022-12-02 · Q2A | 10 | Classify the advertisements based on area coverage giving appropriate examples of products for each type of advertisement. | Advertising by geographic coverage Units 2 · theory | Solved |
| 2022-12-02 · Q2B | 10 | Discuss the tools available under marketing mix for advertising. | Marketing mix and promotion tools Units 2 · theory | Solved |
| 2022-12-02 · Q5A | 10 | Explain the following models used in advertising: (i) DAGMAR and (ii) Ehrenburg. | DAGMAR Ehrenberg Units 2 · theory | Solved |