Advertising and Public Relations · TEE · practice

Cost per thousand example 1

Optional numerical practice

Extra drills; no claim that these exact questions or allocated marks appeared in TEE

Optional practice question. A media placement costs ₹30,000 and delivers 150,000 impressions in the defined target. Calculate cost per thousand impressions. [2 practice marks]

Answer

Authored illustration: these numbers were chosen to explain a faculty-note concept. No matching supplied-data question was found in the 14 recovered APR papers. Standalone calculation drills are optional practice; their marks are author-set.

Given

CostImpressions
₹30,000150,000

To find

Cost for 1,000 target impressions.

Formula and why

\text{CPM}=\frac{C}{I}\times1000LaTeX: \text{CPM}=\frac{C}{I}\times1000

C is the placement cost in rupees; I is target impressions. Dividing gives rupees per impression, then multiplying by 1,000 gives rupees per thousand.

Step-by-step solution

Step 1. Substitute values

\text{CPM}=\frac{30000}{150000}\times1000LaTeX: \text{CPM}=\frac{30000}{150000}\times1000

Step 2. Find cost per impression

30000\div150000=0.2LaTeX: 30000\div150000=0.2

Step 3. Scale to 1,000 impressions

0.2\times1000=200LaTeX: 0.2\times1000=200

Final answer: ₹200 per 1,000 target impressions.