Advertising and Public Relations · TEE · formulas

Cost per thousand impressions

Media formulas and definitions

M2 and TEE · media measures

Faculty-note concept. No direct CPM calculation question was found among the 14 recovered APR papers. Understand the measure for media planning; the linked standalone drills are optional practice.

Formula

\operatorname{CPM}=\frac{C}{I}\times1000LaTeX: \operatorname{CPM}=\frac{C}{I}\times1000

C = media cost; I = impressions in the stated audience and period. Divide to find cost per one impression, then multiply by 1,000. Check whether a source uses impressions, circulation or a specific audience base before comparing.

Complete worked solutions