Advertising and Public Relations · TEE · read-chapter
Unit 4 · Public relations
Complete syllabus unit 4
- PR: relationships with multiple publics
- PR, publicity, advertising and propaganda
- Types of PR and their audiences
- PR process: research → planning → implementation → evaluation
- Tools of media relations
- How to write a press release
- Planning social and commercial PR campaigns
- Issues management and crisis communication
- Emerging trends in PR and their limitations
- Advantages and limitations of public relations
- PR agency and publicity
- Media selection and budgeting for PR
- PR toolkit: the complete course list