Advertising and Public Relations · TEE · papers
Q6A · Discuss the levels of Communication
2023-02-08 · Semester V re-exam
Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7
2023-02-08 · Q6A · Previous-paper question. Discuss the levels of Communication. [10 marks]
Answer
Definition. Communication levels describe the scale and relationship between participants. The faculty notes list intrapersonal, extra-personal, interpersonal, group, institutional and mass communication.
In simple words. Kitne log aur kis relationship mein communicate kar rahe hain?
Understand it step by step
- Intrapersonal: an individual’s internal reflection, such as rehearsing a message.
- Extra-personal: the course uses this term for human interaction with non-human entities, especially machines, AI or automated systems; a person asking a service chatbot a question is an example.
- Interpersonal: communication between individuals, often with direct feedback.
- Group: interaction within a team or meeting where several participants contribute.
- Institutional / organisational: official information flows across functions, roles and levels.
- Mass: a message reaches a large dispersed audience through media. Digital platforms can also carry interpersonal or group exchanges; classify the use, not merely the platform.
See it in use
Use the six course headings
M1 notes pp4–5 say “five levels” but actually list six. Learn all six listed headings, including extra-personal. The notes illustrate extra-personal through machines, AI and automated systems; institutional is also called organisational. Public speaking is a useful wider distinction explained below, but it should not replace extra-personal in the faculty list.
Develop each level: purpose, feedback and limitation
A level is identified by the relationship among participants and the scale of interaction. It is different from a mode such as written, spoken or visual communication. For example, a written message can be interpersonal when sent to one colleague, organisational when circulated to staff, or mass communication when distributed to a large dispersed public.
1. Intrapersonal communication
This takes place within an individual through thinking, self-talk, remembering and evaluating. Before speaking, a communicator decides what is important and anticipates possible interpretations. Its value is preparation and self-awareness. Its limitation is that personal assumptions remain untested until checked against evidence or another person’s response.
Example: a student rehearses how to explain a library campaign and notices that the proposed slogan is unclear. No external audience is involved at this stage.
2. Extra-personal communication
The current faculty notes use this term for communication between a human and a non-human entity, especially a machine, AI system or automated service. A customer asks a service chatbot about delivery and receives a response. Such systems can support routine information at scale, but they may misunderstand context or give an incorrect answer. The organisation remains responsible for accuracy, disclosure and a route to human support; automated text is not proof of human understanding.
Example: a student asks an automated library assistant for opening hours. The system should return verified hours and offer a human contact when it cannot answer, instead of inventing information.
3. Interpersonal communication
Individuals exchange messages and adjust to one another’s verbal and nonverbal responses. Conversation allows clarification and tailored explanation. Immediate feedback can reveal misunderstanding, but status differences, poor listening or assumptions may still obstruct meaning. It can occur face to face, by telephone or through a direct online exchange.
Example: a campaign organiser asks one student why they do not use the library, listens to a concern about opening hours and checks that it has been understood correctly.
4. Group communication
Several participants interact around a shared task, interest or decision. A project meeting involves multiple contributions rather than only one sender and receiver. It combines knowledge and can build agreement. Clear roles, turn-taking and recorded decisions help prevent dominant speakers, conflict or pressure to agree from silencing useful information.
Example: the student campaign team compares poster ideas, assigns design and permission work, and records the chosen deadline.
5. Organisational or institutional communication
Messages move within and across structured roles: downward from management, upward as reports or feedback, and horizontally between teams. Formal instructions and informal conversations both influence work. The purpose is coordination and accountability. Excessive hierarchy, unclear responsibility and contradictory messages can delay action or distort information.
Example: a library manager approves the campaign, the facilities team confirms access arrangements and volunteers receive the same verified instructions. This is more than a casual group chat because responsibilities are institutionally defined.
6. Mass communication
A mediated message reaches a large, dispersed audience through channels such as newspapers, radio, television or widely distributed online content. It offers reach and repeatable messages, but audiences differ and individual interpretation is harder to observe. Research or digital responses may provide feedback; reach alone does not establish understanding or persuasion.
Supporting distinction: public speaking
A speaker or representative addressing an assembled audience is often called public communication in broader classifications. A presentation needs clear structure, suitable delivery and opportunities for questions. The faculty notes include a seminar example under group communication, so use their six headings in an answer based on those notes. This supporting label is not a seventh required heading or a replacement for extra-personal.
How the levels work together
A campaign can move from private planning to a conversation, a team decision, institutional approval, a public presentation and wide media distribution. No level is automatically best: choose it for the audience, purpose, need for feedback and available resources. The same digital platform may support more than one level, so classify the actual exchange rather than only naming the platform.