Advertising and Public Relations · M2 · papers
Differentiate continuous, flighting and pulsing schedules.
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Practice question. Differentiate continuous, flighting and pulsing schedules. [3 practice marks]
Answer
| Schedule | Advertising activity | Main implication |
|---|---|---|
| Continuous | Steady throughout | Maintains regular presence |
| Flighting | Active periods with zero-activity gaps | Concentrates resources |
| Pulsing | Continuous base plus stronger peaks | Combines presence with seasonal pressure |