Advertising and Public Relations · TEE · papers
Unit 5 · Case studies — every PYQ
TEE paper pattern and coverage
Actual papers matched to current syllabus
Each row links directly to its full question and answer. The marks belong to the whole listed part; a question with two or more topics has no invented split between them. Cross-unit questions appear once under their primary unit here, with all unit tags visible.
Latest four sittings
| Question and solution | Marks | Full question | Topic / unit cross-reference | Coverage |
|---|---|---|---|---|
| 2026-07-11 · Q7 | 20 | Discuss the ‘Case Study of Lijjat Papad’s Marketing Strategy for Strengthening its Product’ by explaining the following: (i) Completely discuss the case study (ii) Interpret the important principles of advertising which helped to increase the sales and reputation of the brand, with your critical comments on the case study. | Lijjat case: context, strategy, application and evaluation Advertising / marketing communication application Units 5, 2 · case study | Solved; source limitation below answer |
| 2026-05-16 · Q7 | 20 | Discuss the ‘Case Study of Nike’s Marketing Strategy during 2012 Olympics for Strengthening its brand identity by explaining the following: (i) Completely discuss the case study (ii) Interpret the important principles of advertising, which helped to increase the sales and reputation of the brand, with your critical comments on the case study. | Nike case: context, strategy, application and evaluation Advertising / marketing communication application Units 5, 2 · case study | Solved; source limitation below answer |
| 2026-02-12 · Q7 | 20 | Critically discuss the ‘Case Study of Maggi’s Marketing Strategy’ by explaining the following: (i) Completely discuss the case study (ii) Interpret the important principles of marketing campaign, which helped to increase the sales and reputation of the brand, with your critical comments on the case study. | Maggi case: context, strategy, application and evaluation Advertising / marketing communication application Units 5, 2 · case study | Solved; source limitation below answer |
| 2025-12-11 · Q7 | 20 | Critically discuss the ‘Case Study of Nike Ad for the 2012 Olympics’ by explaining the following: (i) Completely discuss the case study (ii) Interpret the important principles of marketing campaign, which helped to increase the sales and reputation of the brand, with your critical comments on the case study. | Nike case: context, strategy, application and evaluation Advertising / marketing communication application Units 5, 2 · case study | Solved; source limitation below answer |
Older sittings
| Question and solution | Marks | Full question | Topic / unit cross-reference | Coverage |
|---|---|---|---|---|
| 2025-05-13 · Q7 | 10 / 20 conflict | Discuss the Case Study of Airtel by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome. | Airtel case: context, strategy, application and evaluation PR application Units 5, 4 · case study | Solved; source limitation below answer |
| 2025-02-25 · Q7 | 20 | Discuss the Case Study of Amul during COVID 19 by explaining the following: (i) Completely discuss the case study. (ii) Interpret the important principles of marketing campaign, which helped to increase the sales and reputation of the brand, with your critical comments on the case study. | Amul case: context, strategy, application and evaluation Advertising / marketing communication application Units 5, 2 · case study | Solved; source limitation below answer |
| 2024-12-11 · Q7 | 20 | Discuss the Case Study of ITC for its Business Strategy by explaining the following: (i) Completely discuss the case study. (ii) Interpret the important principles of marketing campaign, which helped to increase the sales and reputation of the brand, with your critical comments on the case study. | Itc case: context, strategy, application and evaluation Advertising / marketing communication application Units 5, 2 · case study | Solved; source limitation below answer |
| 2024-07-04 · Q7 | 20 | Discuss the Case Study of Jio’s Market Entry by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome. | Jio case: context, strategy, application and evaluation PR application Units 5, 4 · case study | Solved; source limitation below answer |
| 2024-05-02 · Q7 | 20 | Discuss the Case Study of Tata-Nano by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome. | Nano case: context, strategy, application and evaluation PR application Units 5, 4 · case study | Solved; source limitation below answer |
| 2023-12-05 · Q7 | 20 | Discuss the Case Study of Nestle’s Marketing Strategy for Strengthening its Product—Maggi by explaining the following: (i) Completely discuss the case study. (ii) Interpret the important principles of advertising, which helped to increase the sales and reputation of the brand, with your critical comments on the case study. | Maggi case: context, strategy, application and evaluation Advertising / marketing communication application Units 5, 2 · case study | Solved; source limitation below answer |
| 2023-07-06 · Q7 | 20 | Discuss the Case Study of Royal Enfield. Discuss the case study completely, and justify all the important principles which helped to increase the sales and reputation of the brand using public relations instead of advertising, with your comments. | Royal Enfield case: context, strategy, application and evaluation PR application Units 5, 4 · case study | Solved; source limitation below answer |
| 2023-05-05 · Q7 | 20 | Discuss the case study of Nike Ad for the 2012 Olympics: (i) Explain the case study completely. (ii) Justify all the important principles which helped to increase the sales and reputation of the brand, with comments. | Nike case: context, strategy, application and evaluation Advertising / marketing communication application Units 5, 2 · case study | Solved; source limitation below answer |
| 2023-02-08 · Q7 | 20 | Discuss the Case Study of Nike Ad for the 2012 Olympics by explaining the following: (i) Discuss the case study completely. (ii) Justify all important principles which helped to increase the sales and reputation of the brand, with your comments. | Nike case: context, strategy, application and evaluation Advertising / marketing communication application Units 5, 2 · case study | Solved; source limitation below answer |
| 2022-12-02 · Q7 | 20 | Discuss the Case Study of Royal Enfield: (i) Discuss the case study completely. (ii) Justify the important principles which helped to increase the sales and reputation of the brand using public relations instead of advertising, with your comments. | Royal Enfield case: context, strategy, application and evaluation PR application Units 5, 4 · case study | Solved; source limitation below answer |