Advertising and Public Relations · TEE · papers-chapter
2023-02-08 · Semester V re-exam
Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7
- Q1A · Explain the definition of communication and illustrate its importance
- Q1B · Explain the needs of advertising
- Q1C · Explain the concept of Brand Management
- Q1D · Explain the objectives of Public Relations
- Q2A · Explain the concept of Outdoor Advertising and discuss the emerging Technologies in Outdoor Advertising
- Q2B · Discuss the theories of advertising giving appropriate examples
- Q3A · Discuss the five steps of the strategic planning process
- Q3B · Explain the various types of brands
- Q4A · Discuss the various steps of the PR process
- Q4B · Explain any five tools used in media relations
- Q5A · Explain the following models used in advertising: (i) AIDA and (ii) DRIP
- Q5B · Differentiate between print media and electronic media
- Q6A · Discuss the levels of Communication
- Q6B · Discuss the importance of planning for social and commercial PR campaigns
- Q7 · Discuss the Case Study of Nike Ad for the 2012 Olympics by explaining the following: (i) Discuss the case study completely. (ii) Justify all important principles which helped to increase the sales and reputation of the brand, with your comments