Advertising and Public Relations · TEE · formulas

Gross Rating Points

Media formulas and definitions

M2 and TEE · media measures

Exam-answer use: Reach, Frequency and Message Weight were asked together in May 2026 Q4(a) [10 marks], with calculation examples. The links below distinguish faculty-note examples from extra drills.

Formula

\operatorname{GRP}=R_{\%}\times\bar f=\frac{I}{N}\times100LaTeX: \operatorname{GRP}=R_{\%}\times\bar f=\frac{I}{N}\times100

Use reach as the percentage number, such as 60, not its decimal 0.60. GRP is gross delivery relative to a target universe; it can exceed 100 because exposures repeat. It does not mean that more than 100% of people were reached.

Complete worked solutions