Advertising and Public Relations · TEE · read-chapter
Unit 3.6 · Comparing media
M2 notes pp34–35; course-policy production exercises
- Print, audio, audio-visual and digital
- Writing a simple advertisement and script
- Before writing: brief, copy, layout and script
- Worked draft 1: a complete print advertisement
- Worked draft 2: a radio script and jingle
- Worked draft 3: video script and storyboard
- Worked draft 4: a digital ad and its response page
- Electronic and digital media: a complete comparison