Advertising and Public Relations · TEE · read-chapter
Unit 2 · Basic concepts of advertising
TEE additions before the M2 theories and models
- Meaning, need and limitations of advertising
- Types and classification of advertising
- Advertising in the marketing and promotion mix
- Truthful claims and responsible advertising
- Outdoor advertising and emerging technologies
- Advertising classified by function
- Advertising by geographic coverage
- Advertising classified by audience
- Five online-ad formats: banner, interstitial, overlay and windows
- Covert, surrogate and public-service advertising