Advertising and Public Relations · TEE · papers-chapter
2024-05-02 · Semester VI final
Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7
- Q1A · Explain the Aspects of Communication
- Q1B · Discuss the Need of Advertising
- Q1C · Explain the Concept of Brand Positioning
- Q1D · Discuss the Concept of Public Relations along with its advantages
- Q2A · Illustrate the Types of Communication
- Q2B · Discuss the Emerging Trends in Outdoor Advertising
- Q3A · Discuss the steps involved in Review of Marketing Plan
- Q3B · Explain any five Emerging Trends in PR
- Q4A · Discuss the reasons why media planning has become a complex function
- Q4B · Explain the DAGMAR (ACCA) and Ehrenberg (ATRN) Models of advertising by giving appropriate examples
- Q5A · Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Hidden Message
- Q5B · Discuss the Budgeting for PR Campaign along with the different parts of the budget
- Q6A · Differentiate between Public Relations and Advertising
- Q6B · Illustrate the Theories of Media Planning
- Q7 · Discuss the Case Study of Tata-Nano by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome