Advertising and Public Relations · TEE · papers-chapter
2024-07-04 · Semester VI re-exam
Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7
- Q1A · Explain the Importance and Necessity of Communication
- Q1B · Discuss Classification of Advertising based on Area Coverage
- Q1C · Explain the Concept of Brand Equity
- Q1D · Explain the concept of Public Relations and discuss its need
- Q2A · Illustrate the Levels of Communication
- Q2B · Discuss the Classification of Advertising based on Audience and give examples of each type
- Q3A · Discuss the steps of Strategic Planning Process
- Q3B · Discuss the concept of Public Relations along with the various steps of PR Process
- Q4A · Discuss the reasons why media planning has become a complex function
- Q4B · Explain the AIDA and DRIP Models of advertising by giving appropriate examples
- Q5A · Explain the following theories of advertising with appropriate examples: (i) Imitative Desire (ii) Shifting Loyalties
- Q5B · Discuss the Objectives of PR Campaign
- Q6A · Differentiate between Public Relations and Marketing
- Q6B · Illustrate the Stages of Media Planning
- Q7 · Discuss the Case Study of Jio’s Market Entry by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome