Advertising and Public Relations · M2 · read-chapter

Unit 3.3–3.4 · Strategic planning

M2 notes pp15–20

  1. Review the marketing plan before creating the ad
  2. The complete five-step strategic planning process
  3. Selecting and profiling the target audience
  4. Five roles in a purchase decision
  5. Four communication effects
  6. Recognition, recall, involvement and motivation